Silver lining - since the whole gaming industry needs to hit the reset button, your hardware will stay relevant for longer and devs will need to do some serious optimizing to extract better graphics.

On the upside, if you're not buying a 5070 or a 5080, you'll be saving a lot more money soon :rockout:

There is no "silver lining" to this, jacket man is passing the cost of the AI bubble onto consumers. Games won't be optimized unless people vote with their wallets and stop buying the UE slop.

So in theory the price of the 5070 could surpass the 5070 Ti's original MSRP? Golly, the industry is cooked.

Hecate91There is no "silver lining" to this, jacket man is passing the cost of the AI bubble onto consumers. Games won't be optimized unless people vote with their wallets and stop buying the UE slop.

What's he supposed to do? Buy $500 worth of VRAM, put in on a card and sell that for $400?
There's people willing to pay those prices for VRAM, there's nothing you and I can do about it.

SiliconSeraphSo in theory the price of the 5070 could surpass the 5070 Ti's original MSRP? Golly, the industry is cooked.

I believe I have just read the 5080 already sells for more than the MSRP of a 5090. So yeah, a lot of hurt.

I am sure this thread will be reasonable and measured.

Anyway, I got my 5070 late last year for a decent price, don’t really need to be bothered now for years, seeing how basically the only good games these days are NOT heavy on the GPU.

JustBenchingSilver lining - since the whole gaming industry needs to hit the reset button, your hardware will stay relevant for longer and devs will need to do some serious optimizing to extract better graphics.

Nope. This might have been true 10-15 years ago, back when the performance gap between a mid-range card and the top-tier card wasn't that wide, and upscaling and FG (Frame Generation) didn't exist. Nowadays, the performance differences between the 5090 and the rest of the cards are significant. What we are going to see is more games requiring a 9070 or a 5070 Ti as a minimum, along with 12GB of VRAM or more.

SiliconSeraphSo in theory the price of the 5070 could surpass the 5070 Ti's original MSRP? Golly, the industry is cooked.

It's cooked because people have only one company in their minds.

bugWhat's he supposed to do? Buy $500 worth of VRAM, put in on a card and sell that for $400?
There's people willing to pay those prices for VRAM, there's nothing you and I can do about it.

How is AMD selling much cheaper? For the last 15+ years there are people willing to pay the sticker no matter what. Now we are finding excuses to justify why a company that sells with profit margin over 75% is having difficulties to control pricing.

OnasiI am sure this thread will be reasonable and measured.

Anyway, I got my 5070 late last year for a decent price, don’t really need to be bothered now for years, seeing how basically the only good games these days are NOT heavy on the GPU.

Same, got my TUF 5070 for £520.

The benefits of almost no competition. Just sell the same thing but keep jacking up the price.

john_What we are going to see is more games requiring a 9070 or a 5070 Ti as a minimum, along with 12GB of VRAM or more.

That’s virtually impossible. Not only that would make sales drop like a stone, games are developed with console specs as a reference. A game where MINIMAL requirements include a 9070 or 5070Ti is a game that won’t run on consoles, full stop. And, to preempt, I can already hear “but when the next gen comes tho” - yeah, if the memory crisis continues and the PS6 launches at the rumored price point, then the uptake will be glacially slow and the games will still be made as dual-gen for quite a while.

And people still think they're getting 18GB 5070s and 24GB 5080s lmao. If by some miracle you do, a 5070 18GB will be $1000.

Meh who cares

Charge $3000 for a 5070 people will still buy them regardless of price.

bugWhat's he supposed to do?

Make supply contracts for consumer GPU VRAM supply, though since he's running an AI company, he only has partnerships with SK Hynix and Samsung for AI chips and keeping GPU prices reasonable is the least concern.

john_It's cooked because people have only one company in their minds.

One company that apparently can do no wrong, people keep downing the copium of because it's Nvidia that wouldn't happen, and if it did, it's not that bad, but if it does it's not a big deal, and if it is, it's not Nvidia's fault, but if it was AMD must have done worse.

OnasiThat’s virtually impossible. Not only that would make sales drop like a stone, games are developed with console specs as a reference. A game where MINIMAL requirements include a 9070 or 5070Ti is a game that won’t run on consoles, full stop. And, to preempt, I can already hear “but when the next gen comes tho” - yeah, if the memory crisis continues and the PS6 launches at the rumored price point, then the uptake will be glacially slow and the games will still be made as dual-gen for quite a while.

It will definitely happen. On consoles, they will simply lower the graphics settings—from high to mid-high, for example—in order to maintain a decent framerate. On PC, they’ll tell you: 'use upscaling for 30fps at 1080p with high settings'. If you want anything better than that, go buy a 9070XT, a 5070Ti, or even worse, a 5080 as a baseline choice. And gamers will look at the prices of these cards, thinking they should have bought one when they had the chance. Even I might start thinking in 1 or 2 years that I should have probably gone for the 9070 instead of the 9060. And if the gamer is under 18, well, dad (or mum) pays for it.

Do you really think people won't pay these new prices? PC games are already pushing $100. Console prices have also gone up significantly. Do you think companies haven't done their market research? Don't they know that people will cough up the cash? Don't they know that a 10-15% drop in sales will be more than covered by the increased profit margins?

The only way we’ll ever see proper optimizations is if people start buying older games instead. If we see new generations of gamers choosing to buy and play the original Crysis trilogy, for example. Is there any chance of that happening? Nope. As long as the 5090 exists, games will be marketed using the visuals that this card can deliver. What the gamer actually sees on their screen will simply depend on their hardware.

bugWhat's he supposed to do? Buy $500 worth of VRAM, put in on a card and sell that for $400?

They are a trillion $ company. They can afford it.

JustBenchingSilver lining - since the whole gaming industry needs to hit the reset button, your hardware will stay relevant for longer and devs will need to do some serious optimizing to extract better graphics.

Could we interest you in some 8x frame generation instead? It pairs well with upscaling!

Considering the steam machine was launched in 2026, I think I'm good with my 4070 Super for a while. I also feel that this void being left by Nvidia (and AMD) will soon be filled by Chinese companies.

OnasiThat’s virtually impossible. Not only that would make sales drop like a stone, games are developed with console specs as a reference. A game where MINIMAL requirements include a 9070 or 5070Ti is a game that won’t run on consoles, full stop. And, to preempt, I can already hear “but when the next gen comes tho” - yeah, if the memory crisis continues and the PS6 launches at the rumored price point, then the uptake will be glacially slow and the games will still be made as dual-gen for quite a while.

Also it's not like games will stop including options like low , medium, high, ultra etc... for graphic settings. When push comes to shove gamers will just need to run at lower settings if necessary or just not purchase or play the game. At the end of the day good game publishers want to make sure their games run good for the masses, and if you can afford a 5090 it's a privilege and a bonus to run at maximum settings.

@john_
That whole unhinged rant notwithstanding, can you answer these questions:
1. Do you understand what minimal specs are?
2. Do you understand what volume of sales is actually needed these days for a AAA title to even break even, let alone make a profit?
3. Did you know that, according to market research (the very topic you brought up), 60%+ of game time and revenue for the past several years has been for games that were NOT fresh current releases? In other words - people actually DON’T spend money in the amount you’re suggesting, not on new games at least

Developers absolutely can stop optimizing games, they can start demanding flagship or near-flagship hardware, they can price the games at 70, 80, 100, 169437 dollars, whatever. Do you actually, unironically think that that would be sustainable, considering that we can’t seemingly go a day without another piece of news mentioning lay-offs and blatant financial failure that is AAA gaming? The only reasonable recourse they would have IS to try and make games that can be sold to as many people as possible, which by default means making them hardware accessible too. Or, you know, they can do what you are saying and then the whole thing actually crashes. Not the meme “video game crash” of the 80s, an actual failure of the entire big corpo publisher system. Don’t get me wrong, I would be fine with the latter, just making sure you understand the implications, since you insist that, apparently, companies know what they are doing, even when they blatantly don’t.

john_Do you really think people won't pay these new prices? PC games are already pushing $100. Console prices have also gone up significantly. Do you think companies haven't done their market research? Don't they know that people will cough up the cash? Don't they know that a 10-15% drop in sales will be more than covered by the increased profit margins?

The thing is in big chunks of the world a lot of other things have gone up massively, things like food and rent and fuel, and the number of people who can throw €$1000 on a GPU is shrinking. Slightly related I got some insight from my sister today: she recently talked to the teenagers of some friends, kids who might not be enthusiasts as such but who are definitely "gamers" and know a bit about PC hardware, and they were all apparently very excited when she told them she has a RTX 5060. As in like "woooowww that's so cool, that's such a good GPU". That is a very small group of people of course, but it still felt relevant. I have never heard excitement about what is essentially entry-level components, not like that anyway. Add to this various crises are stacking on top of each other, so it's not like things will be better any time soon.

dgianstefaniSame, got my TUF 5070 for £520.

£520 that's 607€ i got a new RX 9070 XT for ~ 575€ one tier above.

So from $4,000 to $4,400 for a 5090? Looks like I'll be waiting until 2032 when the prices start to come down again.

@Onasi I think your right that devs can and will start to optimize games better. Some already do. Low settings on call of Duty looks pretty much the same to me.

JustBenchingSilver lining - since the whole gaming industry needs to hit the reset button, your hardware will stay relevant for longer and devs will need to do some serious optimizing to extract better graphics.

Spot on. Honestly the last time graphics stunned me was Ghost Recon Wildlands; ray tracing no so much and usually leave it off. Unreal Engibe 5 runs like ass even on myRTX 5090; going back to older engines like UE4 would be fine with me.

I bought my current laptop last July of last year. I'm good for some time.

Hecate91Make supply contracts for consumer GPU VRAM supply, though since he's running an AI company, he only has partnerships with SK Hynix and Samsung for AI chips and keeping GPU prices reasonable is the least concern.

One company that apparently can do no wrong, people keep downing the copium of because it's Nvidia that wouldn't happen, and if it did, it's not that bad, but if it does it's not a big deal, and if it is, it's not Nvidia's fault, but if it was AMD must have done worse.

What you're not really thinking about (and the same goes for the others who seem to agree with you) is that these gaming cards are built with the exact same components used in AI and pro viz cards. There is basically no way to make an RTX 5090 cheaper right now.

AMD understood this from the start and never placed a horse in that race to begin with. The 9070 XT might be a lukewarm card unable to beat its own predecessor, but it delivers most of what a normal gamer needs at an affordable price owed to the fact that they intentionally use previous generation memory and cheaper components overall, that is, until GDDR6 supplies also run out. Which, reportedly, will be very soon.

For all their unbelievable stupidity at times, they at least got this right. Knew their own predicament and where the market could have gone (and went), and played their cards right for this market segment.